PRISM
editorial, generated video
Editorial, Generated Video
2024
Creative Director, Editor, Designer
Role
Through a window, you see a part of the world - each time a different one. The same view can look different depending on the type of window you are looking through and the eyes that are observing it.
Today, our “windows” have expanded beyond mere physical ones. Now, we get this glimpse of reality into someone else’s story through the “digital window”, the screen. Digital windows let us control the view we choose to share - the genuine glimpse of a story transforms into a well-edited few lines that someone chose for you to read.
The story that once fostered imagination and curiosity,
now sets clear borders of what is happening, without allowing us the space we need to truly understand.
Programmer
Peleg Wainberg
Royal College of Art
Today, our communication often reduces to
interactions through screens, flattening our reality into
a two-dimensional story controlled by algorithms and subjective perspectives presented as universal truth.
These two-diminutional stories limit our our options
to black and white, forcing us to choose sides in
every issue.
By stepping back and reexamine the issues around us, we start to notice the multitude of details that built the complete story. Our greatest challenge in this era is finding a way to recognize the colors that still exist between the black and white. These colors represent complex ideas, political issues, ethical concerns, and personal opinions, as well as our individual stories, which are crucial to the larger narrative.
This project collect stories related to windows.
The diversity of these stories provides insights into
a small realities surrounding us, which ultimately
shape the larger narrative of our lives.
The first part of my project is a “guide” featuring various windows and the story behind them.
I asked people to share pictures of windows they had photographed and the stories behind them.
o my surprise, I quickly received numerous photos and stories of people from all over the world.
I recreated the photos as illustrations and put them together, along with the stories, into a book.
The second part integrates the different windows and stories into a digital screen, offering a glimpse into our collective narrative.
This transition from the physical book to the digital format symbolized our daily shift we must make in the modern are - from physical to digital and back.
The digital window is constructed from small fragments of different windows, creating new views and combinations of tories each time, metaphorically representing our current perception of reality - we can choose our own personal window and the story behind it, but we cannot control how those windows fits into the larger mosaic of stories that define the bigger picture we all live in.
The project raises questions about the complexity of the world we live in, emphasizing the multitude of windows and stories that surround us every moment, now more then ever. It calls for us all to remember to look through other people’s windows and strive for a reality where the mosaic of these windows shapes our shared reality.